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Meet  Joy
Who Is Joy?

Inspiring Transformation in Life and Work

Joy is a dynamic speaker, coach, facilitator, and author dedicated to helping women and organizations thrive. With a passion for personal well-being and professional success, she delivers powerful messages that encourage, engage, and equip people to embrace their potential and lead with confidence.

A Journey of Impact and Purpose

With nearly 30 years of experience in human resources, leadership development, and executive coaching, Joy Freeman brings a transformative blend of strategic expertise and soul-centered leadership to every space she enters. Her career spans both public and private sector, shaping people strategies, building resilient teams, and guiding women and organizations to thrive.

Joy holds a Master’s Degree in Human Resources and a Bachelor’s Degree in Organizational Leadership, combining practical insight with deep emotional intelligence. She is certified and credentialed in:

  • Situational Leadership II® (SLII®) Facilitator & Blanchard Partner

  • Maxwell Leadership Executive Program Leader

  • DISC Communication Trainer & Consultant (John Maxwell Method)

  • Crucial Conversations™ Facilitator

  • Gallup Certified CliftonStrengths Coach 

  • Certified Life & Mental Health Coach 

  • Mental Health First Aid Responder Trainer

  • Suicide Awareness & Prevention Trainer

  • Conflict Resolution & Trauma-Informed Response

Whether she’s speaking to a room of leaders, coaching a woman to reclaim her joy, or guiding organizations to reimagine their culture, Joy’s work is rooted in the philosophy of progress over perfection and the belief that joy isn’t something you chase, it’s something you choose, both in the world and the workplace.

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Pillars of "JOY"

Joy leads with the "JOY" Pillars that ground every offering:

  • I ENGAGE purpose with truth, meeting individuals exactly where they are—without judgment.

  • I ENCOURAGE confidence by helping to rewrite inner narratives that have kept individuals small, silent, or stuck.

  • I EMPOWER strength by equipping individuals with tools to lead and live with clarity.

  • I ELEVATE leadership by guiding accountability and supporting showing up authentically in the world and the workplace.

Be inspired to thrive in your personal and professional life and own your JOY.

What People Are Saying!

Hear from those who have experienced Joy’s transformative coaching, inspiring keynotes, and empowering workshops. See how her message of growth, resilience, and leadership has made a lasting impact on individuals and organizations.

I highly recommend Joy if your organization is looking for a professional, engaging, and knowledgeable presenter.

I am thrilled to give a BIG kudos to Joy Freeman, CEO of JOY, Just Own Yours for presenting an empowering and transformative mastermind presentation to the members of Black Women United. Her presentation, "Unshakeable Strength: Empowering Black Women to Conquer Challenges", focused on the unique obstacles that Black women face in their professional journeys, and gave them easy-to-implement strategies to overcome these barriers. I've had very positive feedback from members who have watched the replay as well. I highly recommend Joy if your organization is looking for a professional, engaging, and knowledgeable presenter. Thank you so much, Joy!

Founder Black Women United

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Her message, her delivery, her engagement was exceptional and inspiring.

Such a pleasure getting to meet and learn from Joy at a recent Mental Health in the Workplace event where she was the keynote speaker. Her message, her delivery, her engagement was exceptional and inspiring. Not only did she provide valuable (practical) recommendations on how to manage potentially challenging mental health situations in the workplace, she also facilitated one of the best, most meaningful and engaging group conversation with all attendees that I've ever experienced and been a part of. She's funny, she's sincere, and her passion for the work she does is evident in the energy she brings. Can't recommend Joy enough for anyone or any organization looking for effective strategies to help better manage mental health in the workplace and beyond. Thanks for all you do Joy, you're a blessing.

Sales Performance Coach | People Leader ~event participant

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She is an excellent communicator, able to engage audiences whether one-on-one or in a group setting.

I've had the pleasure of getting to know Joy Freeman through the HR community and she is truly an exceptional HR professional and leader. Joy's focus on holistic well-being is in alignment with my own values, and it's clear that she is truly passionate about creating a supportive environment for employees to thrive. ​ Joy possesses an executive presence and at the same time, the unique ability to engage with all levels of the organization. She is an excellent communicator, able to engage audiences whether one-on-one or in a group setting, and has a talent for conveying information with clarity and ease. Joy is a natural leader and her knowledge, professionalism and charisma make her an invaluable asset to any team.

HR Consultant | Strategist | Culture Cultivator at Forward Talent Strategies

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Her energy is infectious and she has the ability to keep her audience engaged from beginning to end.

When we launched the Black Employee Network @ Encore Capital Group in 2022, we were looking for an expert to help guide our employee resource group through a number of relevant topics impacting our community. Joy was just the right person and brought her passion, enthusiasm and expertise! She navigated us through conversations and solutions for Overcoming Imposter Syndrome and Breaking Through Barriers. Joy has been a true pleasure to work with. She took the time up-front to understand our corporate culture and to dig deep on work place challenges and opportunities to help curate her content and presentation to meet the unique needs of our global organization. Her energy is infectious and she has the ability to keep her audience engaged from beginning to end. Thank you Joy for helping our Black Employee Network to learn, grow and thrive. We look forward to our continued partnership!

Vice President, Corporate Strategy; Head of Latin America Encore Capital Group

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Coaching with Joy, it literally changed my life, both on a personal and professional level.

I have been in my career for over 30 years, and for the first time, unsure of the next direction I needed and wanted to pursue. I was not utilizing current platforms like LinkedIn and Instagram, and I felt completely lost. After completing Just Own Yours Six Week Growth Coaching with Joy, it literally changed my life, both on a personal and professional level. She assisted me in identifying aspects of positions that impacted my personal life, and what I needed and wanted in the next professional step to help me grow personally. She did not back down when I tried to hide and shy away from tasks that were intimidating to me, like posting on LinkedIn or creating new profiles on social media. She held me accountable for my growth. Day by day, through her positive growth coaching and capitalizing on opportunities, I found not one, but a few opportunities that matched my future career goals. It is her innate ability to uncover your strengths and magnify them that build your confidence and clarify your future. The difference she makes is not a temporary one, but rather life altering.

Founder and President Woman's Wine Alliance | Sommelier | General Manager | Wine Director

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She facilitated a meaningful conversation...

It was a pleasure to learn from Joy about Mental Health in the Workplace at an event put on by SDHR Forum. Joy's engaging presentation included practical tips on how to manage challenging workplace situations, and she facilitated a meaningful conversation with all attendees by asking thought provoking questions on tough topics. The depth and breadth of her knowledge paired with her sense of humor and sincere desire to help others learn make her an invaluable asset for anyone seeking to improve their command of best practices concerning mental health policies in an employment setting. If you are looking to learn more about how to effectively and personably manage delicate HR issues, you will be in great hands if you turn to Joy for her expertise. Thank you, Joy, for sharing your time and knowledge with us!

Senior Associate Attorney ~event participant

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She met with us to understand what content would serve our members best and crafted a personalized presentation.

I am the Programs Coordinator for my company’s Black Employee Resource Group. And in March we wanted to have an external host speak about professional development to our members. I had the honor of hearing Joy speak at an HR event in 2022, so Joy was the first person I thought of to speak at this event. Luckily, Joy was available and spoke to our members. Leading up to the event, Joy was fantastic. She met with us to understand what content would serve our members best and crafted a personalized presentation from there. Joy was quick, responsive and supportive during the entire process. The presentation was an hour long conversation where Joy gave practical advice on how to live up to your highest professional potential. We had nothing but positive reviews from our members sharing how much they took from the experience. We will definitely keep Joy in mind for future events!

Human Resources Professional Midland Credit Management ~event participant

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Joy is a compelling, authentic speaker you won't want to miss.

Joy is a compelling, authentic speaker you won't want to miss. She knows her stuff and would leave your organization empowered and inspired, she radiates joy, and her JOY framework is modeled with utmost authenticity. As a podcast guest and entrepreneur, she means business making your business her business. I recommend Joy, and you will be happy you did.

CEO and Founder, Chief Learning Officer EMK Learning Solutions LLC

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JOY ISN'T SOMETHING YOU CHASE, IT'S SOMETHING YOU CHOOSE.

              JOY Just Own Yours !!!

Focus on progress over perfection. 

Some Organizations JOY Has Partnered With

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